Shawn Rawls with Keller Williams recently wrote this blog post and I got permission to share it with you all: Recently, my wife and I were on our way out of town for the weekend.  It was late in the evening and we had a few hours of driving to do before we would arrive at our destination.  In her effort to be a team player and a great driving partner, Jean decided that she would stay awake for this drive and help me do the same. Before...

I just got off the phone with a true real estate animal. This person has been in the business for only 3 years, is located in a small town in Georgia and is tearing up the market there! I read about her in a short paragraph in a trade magazine and it had her phone number, so I called her up to find out her secret. How in the world was this relatively new agent in a small town in Georgia racking up a serious 6 figure income?? You’re...

I just finished reading a fascinating study that was done over a 20 year period at Yale University. The purpose of the study was to show the impact of having, setting and writing goals. Participants were tracked for a full 20 years and the results were astonishing. 84% of the group set no goals, 13% set goals but didn’t write them down and a lowly 3% set goals AND wrote them down. What do you think the difference was in their...

I was talking to an agent the other day, and he was showing me his website and how he had more letters after his name than a bowl of Campbell’s Soup. You know what I’m talking about, all the classes that he took so he could proudly display them after his name. Ok guys, here’s the ugly truth. Nobody cares what letters you have after your name, and nobody is impressed. I know that saying this may not make me the most...

What You’ll Get Working With Me as Your Partner in Getting You More Listings:  (You will be able to offer this to all your sellers.  Think of the Potential!!) Custom Single Property Website You can create a custom single property website with a slideshow, music, maps, area info, full property description and features, and more. This allows you to display even more information than on the MLS and present your home in it’s best...

LinkedIn is a very powerful resource that most people are failing to properly take advantage of. In the recent past, it has been continually improving its usefulness to businesses, regardless of their size. As a real estate agent, it is an incredibly helpful social network. When it comes to real estate agent marketing for LinkedIn, the first thing that you should realize is the usefulness of the profile alone. It acts much like an ...

Twitter has been one of the most hyped and, at the same time, misunderstood new technologies of the past few years. Many users think of the communication service as nothing more than a way for bored people to send out useless messages about banal activities in their day, but that’s a far cry from reality. Sure, there are many people who use Twitter to talk about what type of cereal they had for breakfast, but for many business...

Every Realtor today knows that keeping in touch with your clients is the most important thing you can do to market yourself and sell properties. In today’s world of constant communication and always being plugged in, it is imperative that you not only have social media connections, but know how to use it to your advantage in your business. Real estate agent marketing for Facebook, which is the flagship program for all social media...

FHA Short Sale Rules With so many short sales happening, it’s important for you to know when a buyer will be eligible for a new FHA loan.  Here are the new guidelines issued in January 2010: Short Sales Borrowers with a short sale are not eligible for a new FHA loan: if the short sale was done on a principal residence just to take advantage of a declining market and they purchased a similar or superior property at a...

Not that long ago, having real estate listings online was cutting-edge. Now, many buyers can’t even be bothered to go to a home viewing without first seeing photos, videos, and a 360-degree virtual tour online. The tight real estate market today is pushing agents and sellers to find new ways to market homes for sale, and the tool many are turning to these days is social media. As we are increasingly connected 24/7 via iPhones and...